Concept Development
We collaborate with you to generate high-impact concepts for a new advertising approach, brand position, pricing strategy, or product design strategy. Concept development is a blend of creative and analytical.
First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and creative skills to the table. You bring deep industry knowledge of your business. The blending of our functional and creative expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.
Brand Development
Branding is much more than naming company names! Or naming products. It's more than state-of-the-art product development, selecting marketing research firms and suppliers, branding services, and advertising agencies. Or deploying branding research. All these are vital, yet the starting block is elsewhere.
A successful branding strategy recipe must first start with an insightful and competitive positioning strategy. Positioning strategy must come first! In our view, we must start with a hard-nosed, realistic and creative approach to finding your positioning opportunities. Where is your company and product line positioned among competitive companies and products? Where are the holes, niches, and customer needs begging for attention?
Our blended approach of strategic positioning research, decision clarification, and creative strategic thinking leads the way.
Global Media Marketing
The marketing services division of Global Media Box aims to be the preferred marketing and creative agency for our clients. Primarily focused on business-to-business (B2B) marketing, we offer search engine marketing, media planning & buying in trade publications, handling marketing communications, and execution of integrated marketing campaigns.
Executing a multi-location, multiple media advertising campaign can be an immensely time-consuming and (often) frustrating experience. The preliminary research in identifying the right media, to-and-fro communications with the short-listed media to negotiate the packages, and working with the publications to execute the campaigns can take up much of your valuable time.
We can save much of this hassle for you, leveraging on our relationships with various publishing houses and our experience in this area. We will help with identification of the appropriate media and negotiate on the rates ensuring that your advertising spend is optimized, and manage the campaign to its successful execution. Increase the return on investment on your advertising by cutting down on the overheads.
Global Media Exchange
Global Mediabox's media exchange is both intriguing and challenging to the media industry: an online ad exchange where advertising - everything from magazine ads and billboards to radio ads and 30-second TV spots - is bought and sold in an open Web-based arena. Today about a dozen dot-com companies are seeking to establish transaction exchanges that could transform the way the media industry conducts business. Other Websites are offering various tools to facilitate advertising decision-making. These developments mark the culmination of years of efforts to apply electronic systems and computerized functionality to the planning and buying process. Now, with the addition of the Web's speed and functionality, the industry is on the brink of realizing much of this promise. And it's no understatement to say this trend will revolutionize the media business.
Global Media Box traces the evolution of the marketplace, includes research on the online habits of media buyers to assess their comfort with transacting over this medium, forecasts the advertising revenues that will pass through this exchange and lists all the players involved in creating the online advertising exchanges with details on each of them.
Media Anywhere Everywhere – Global Media Exchange !
Connecting Media Globally !
